This Week in the Business_ 'We might see an Xbox 720 for $99'

What’s happened in the business of video games this past week … QUOTE | “We might see an Xbox 720 for $99” – Analyst Michael Pachter, talking about how the Xbox 720 might sell for as little as $99 if you buy a two-year cable TV subscription(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); QUOTE | “They have a major issue with the capability of the Wii U console.” – Dean Takahashi, veteran journalist at VentureBeat, talking about the Wii U’s difficulty in driving multiple displays with a single processor QUOTE | “It’s important that we don’t get into a position where we’re… just mailing it in and shipping bad games.” – Frank Gibeau, head of EA [[link]] Labels, talking about their continued push to gain share in the shooter market QUOTE | “Fils-Aime is effectively complaining about having a fanbase who are clamoring to buy his company’s products.” – Rob Fahey, former editor of GamesIndustry.biz, talking about Nintendo’s comments about how gamers are impossible to satisfy QUOTE | “When you run a dedicated, very well-executed PR campaign, it does nothing, absolutely nothing.” – Natural Motion CEO Torsten Reil talking about how PR and marketing don’t seem to help mobile game sales STAT | 2.22 million – The number of 3DS units that Nintendo sold in Japan in the first half of 2012, according to data from Famitsu; the PlayStation 3 was second with 695,000 units sold STAT | 67% – Percentage of US gamers that acquired at least one game in the first three months of 2012, according to NPD; the number rose to 75% for online gamers QUOTE | “Neither Pincus nor any other Zynga executive ever dropped the F-bomb.” – Steve Peterson, West Coast Editor for GamesIndustry International, talking about why Zynga never even said the word “Facebook” in their big press event this week QUOTE | “Dotcom traffic may be growing a few percent, but the mobile and social platforms are exploding.” – Brad Winters, GM of GameTrailers.com, talking about where their viewers are coming from these days STAT | 400 million – Total number of Android devices activated so far, according to Google; the number was only 100 million about a year ago QUOTE | [[link]] “We do not expect most of them to spend money, and we don’t need them to.” – Chief Marketing Officer David Reid of CCP, talking about their upcoming Dust 514 free-to-play shooter coming to PlayStation 3 QUOTE | “The most senior staff will have had one very specific audience in mind—the stock market.” – Rob [[link]] Fahey, veteran journalist, talking about how E3 presentations are ultimately trying to impress investors This Week in the Business courtesy of GamesIndustry International (Image from Shutterstock)